Bollywood plays a Game Changer for Sports
Finally, they’ve moved beyond cricket!
From Amitabh Bachchan to John Abraham and Abhishek Bachchan, Bollywood stars are imparting their star power to games like football, shooting and kabaddi to give these deserted sports the much needed support.
They are either endorsing a game they love or purchasing franchises in diverse sporting leagues or even fetching leagues to the country. Though ways are many, but the aim is one – to propagate a sporting culture.
JOHN ABRAHAM – FIFA World Cup,2014
For John, it’s ‘football football’ everywhere. The actor-producer, also the brand ambassador of the FIFA World Cup,2014 recently purchased the Guwahati franchise of the Indian Super League (ISL). His home production “1911” will see him recapitulate late Indian footballer Sibdas Bhaduri on the silver screen.He is also pleased when celebrities are getting together to promote sports.
“It’s a great time. I think any kind of eyeballs for a sport is a welcome change. We’re very happy that people are promoting sport – be it kabaddi, football, badminton or hockey, golf and boxing. I wish to promote so much more,” John said.
RANBEER KAPOOR – Indian Super League
Ranbir Kapoor and Salman Khan are two other contendors who own their teams in ISL. Ranbir and Bimal Parekh, a chartered accountant, who manages celebrities like Aamir Khan and Katrina Kaif, have the Mumbai franchise. An ardent football fan, Ranbir had earlier said: “As a partner in the Indian Super League, I am looking forward to translating my passion into contributing to the growth of the sport.”
SALMAN KHAN – Indian Super League
Salman has joined hands with Kapil Wadhawan and Dheeraj Wadhawan of the Wadhawan Group to get the Pune team in the eight-team opening professional football league.
AMITABH BACHCHAN – Women Shooters
While superstar Amitabh Bachchan is himself engrossed in the joys of watching the FIFA World Cup matches, he has also decided to encourage the training of two women shooters – Ayonika Paul and Pooja Ghatkar.
ABHISHEK BACHCHAN – Jaipur Pink Panthers,
His son, Abhishek Bachchan, in fact, has gone much more ahead and acquired the Jaipur franchise of Pro-Kabaddi, a professional kabaddi league. His team is called Jaipur Pink Panthers, while the Mumbai franchise has been purchased by founder and former CEO of UTV Group, Ronnie Screwvala.
HONEY SINGH – Global Fighting Championship (GFC)
Then, superstar rapper, Yo Yo Honey Singh, has also joined this brigade and has started Global Fighting Championship (GFC), a boxing league in Dubai. He has plans to bring the event to India.”Just as I have broken the monopoly of film music as being synonymous with popular music in our country, I want to prove that cricket is not the only glamorous sport,” said rapper Honey Singh.
AKSHAY KUMAR – Akshay Kumar Kudo Tournament
Bollywood’s very own ‘khiladi’ Akshay Kumar hosts an annual Akshay Kumar Kudo Tournament, a karate championship
SRK – JUHI – PREITY – SHILPA : Indian Premier League (IPL)
While in cricket, the Indian Premier League (IPL) has names like Shah Rukh Khan, Juhi Chawla, Shilpa Shetty and Preity Zinta related with it.
SANJAY DUTT & RAJ KUNDRA – Super Fight League
Sanjay Dutt and business tycoon Raj Kundra, have joined hands to promote Boxing , had launched the Super Fight League in 2012.
It’s a favourable start to a phase where Bollywood and sports – two of the most treasured fields – have come together for the promotion of games.