Bollywood Endorsement Queens- Who is endorsing what?
Bollywood is a synonym to name fame and money. Bollywood industry makes huge profits. Bollywood celebrities earn more money from brand endorsements than acting. They are flooded with brand endorsement offers as well. Have a look on B town’s endorsement queens who are charging hefty amount for the endorsement deals they sign.
Priyanka Chopra
Desi Girl is an A list Bollywood actress. This makes her the perfect face for the brand endorsements. She is in high demand. Big companies believe in brand Priyanka. They are paying a fortune for the endorsements. Pee Cee has been offered amount of whooping Rs 11 crores for a brand endorsement. Companies are wooing her with money. It is the most expensive ad deal offered to a Bollywood actress. She is the face of Dabur Hair oil, Expert Dish wash, Rajnigandha Silver Pearls, Blenders Pride, Nokia, Nikon, Asmi Jewelers, and Marvel Yellow Tea etc.
Deepika Padukone
Ramleela actress is giving back to back successful film to the Bollywood industry. She is at peak of her career. Her success rate is attracting big brands. In past 18 month she has got maximum brand endorsement. She is endorsing a variety of brands. From financial brands to fashion, she is endorsing them all. Currently she has 17 brands endorsement in her hands. She charges Rs 5-6 crore for endorsements. She is endorsing Vogue, Van Heusen, Tissot, Garnier, Lifestyle Melange, Ace Real Estate, Sky I, Axis Banks, Yamaha, Hp, Coke, Parachute, Kellogg’s, Nescafe, Lux, Luxor Pilot Pens, and Orbit. Good going Deepika darling.
Katrina Kaif
Bang Bang actress is the epitome of beauty. Bombshell is one of the highest paid actresses of Bollywood industry. Her success race at the box office is phenomenal. She charges around Rs 4-5 crore per endorsement. Kamli girl is the face of IPL Team Royal Challengers Bangalore (RCB) ,Etihad Airways, Olay, Pantene, Panasonic, Uniball, Nakshatra, Titan Watches, Veet, Lux Soap, Slice and L’oreal Paris etc.
Kareena Kapoor
She is the diva. Investors finds brand Kareena a hot investment. Royal Begum’s oomph factor is so charming. She has big brands like Lakme, Anne French, Citizen Watches, I ball, Head & Shoulders Shampoo, Boro Plus, ITC Vivel, Globus, Limca, Lavie Bags, Malabar Gold and Sony Vaio etc in her kitty. She charges Rs 4-5 crore per endorsement. Lux was the first beauty brand endorsed by Kareena. During her association with Lux, Lux celebrated 75 years o the brand and launched its first ever chocolate soap. Her raunchy photo shoot for the chocolate soap raised eye brows.
Anushka Sharma
Rab ne Bana di Jodi actress is few films old in the Bollywood. She has grabbed attention of many big brands. Her strategy behind brand positioning is very clear. She would not endorse house hold products, home accessories and kitchenware. It ages a celebrity. “Anushka doesn’t want to be slotted as an older woman but as single, hot and happening!” She charges about Rs 2.5 to 4 crore per endorsement. She is endorsing Joy Skin Fruits, Elle 18, Scooty Pep, Sofy, Clean and Clear Shampoo, Bru Coffee, Nivea , Reliance Mobile, Gitanjali Jewellers, and Canon etc.
